首页> 美国政府科技报告 >Testing the Anti-Drug Message in 12 American Cities: National Youth Anti-Drug211 Media Campaign Phase 1 (Report No. 2). Executive Summary
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Testing the Anti-Drug Message in 12 American Cities: National Youth Anti-Drug211 Media Campaign Phase 1 (Report No. 2). Executive Summary

机译:测试12个美国城市的禁毒信息:全国青少年抗药211媒体宣传活动第1阶段(第2号报告)。执行摘要

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摘要

This second evaluation report on Phase I, presents the final qualitative and211u001equantitative findings regarding the effectiveness of the initial phase of this 211u001ehistoric effort. Each phase of the campaign is being evaluated to assess the 211u001esuccess of this initiative in achieving its stated goals. The overarching goal 211u001edriving this campaign is to educate and enable America's youth to reject illegal 211u001edrugs. Findings from school-based surveys of youth in grade 4-12, telephone 211u001esurveys of parents, focus groups and key informant interviews all indicate that 211u001ethis campaign has achieved its initial objective: to increase awareness of anti-211u001edrug messages among youth and adults.

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