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Feasibility of Financing Public Information in Rest Area Interactive Kiosks211 through Private Advertising

机译:通过私人广告在休息区交互式信息亭211融资公共信息的可行性

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The National Program Plan for Intelligent Vehicle-Highway Systems identifies five211u001ebasic goals for the IVHS Program (now referred to as Intelligent Transportation 211u001eSystems (ITS)): to improve safety: to increase efficiency; to reduce energy and 211u001eenvironmental impacts; to enhance productivity; and to enhance mobility. The IVHS 211u001eNational Program Plan also recognizes the potential value of interactive kiosks 211u001e(also frequently referred to as Advanced Traveler Information Systems (ATIS)) for 211u001edirectly and indirectly promoting these goals. The IVHS National Program Plan has 211u001edetermined that the development of information kiosks in rest areas and other 211u001elocations is in the interest of, and should be the prime financial responsibility 211u001eof the private sector. For this approach to be successful, the financial 211u001efeasibility of the proposed ATIS systems must be both clear and readily 211u001eachievable. The central goal of our analysis is to examine and evaluate the 211u001efinancial feasibility of financing public traveler information in rest area 211u001einteractive kiosks through private advertising. We have conducted a comprehensive 211u001ereview and analysis of the feasibility issues associated with kiosk development 211u001eto assess the current and near-term financial feasibility of the proposed 211u001einteractive traveler information kiosks on rest areas.

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