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Conjoint Analysis of Nature Tourism Values in Bahia, Brazil

机译：巴西巴伊亚自然旅游价值观的联合分析

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摘要

This paper uses conjoint analysis to estimate the value of nature tourism211u001eattributes in a threatened forest ecosystem in northeastern Brazil. Computerized 211u001einterviews were conducted using a paired comparison design. An ordinal 211u001einterpretation of the rating scale was used and marginal utilities were estimated 211u001eusing ordered probit. The empirical results showed that the degree of respondent 211u001einvolvement, as predicted by socio-economic and antecedent motivational and 211u001eprocessing variables, influenced the location and slope of the estimated 211u001eunderlying utility function. Marginal values calibrated for consistency with 211u001eeconomic theory were generally congruent with marginal values derived from 211u001eimposing an indifference restriction whereas uncalibrated marginal values did not 211u001eexhibit congruence. The respondent involvement metrics presented here were useful 211u001efor calibrating natural resource value estimates to account for differences in 211u001ehow carefully potential consumers process complex stimuli typically used in 211u001econjoint analysis experiments.

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