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>PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI)
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PEMAKNAAN IKLAN LAYANAN MASYARAKAT “VERSI LALU LINTAS KERETA API”( STUDI SEMIOTIK TENTANG IKLAN LAYANAN MASYARAKAT “ VERSI LALU LINTASKERETA API” DI TELEVISI)
Background This problem is due to land transport accidents highest inudcomparison with sea and air transport. Thus the need for treatment to reduce theudnumber of deaths and accidents on the railway track record of Transportationudapi.Kementrian deaths due to accidents on the highest railway crossings. Thus theudMinistry of Transportation issued a solution that is showing and displaying PublicudService Ads on TelevisionudThe purpose of this research is and to determine the level of publicudknowledge about the contents of the message public service version of the railwayudtrack. The problem is in the public service ads warning version of the railway trackudbased on the interest of researchers in the global phenomenon of the rise of roadudusers who are violating traffic regulations train.udWhere in semiotic studies can be obtained a clear understanding of theudmeaning of the advertising message or messages conveyed by the advertisers andudshown to the public. The theory used in this study is the electronic media advertisingud(television), public service, verbal communication, communication as a symbolicudprocess, the use of color in the electronic media advertising, the notion of mother andudchild in the car and explanation of the importance of compliance with the train trackudfire.udFrom the results of this study indicate that the television ads showing at audglance that there are some ad's message is missed by the community and in the endudhave not received complete information.
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