首页>
外文OA文献
>STRATEGI KOMUNIKASI PEMASARAN COFFEE TOFFEE DALAM udMENINGKATKAN JUMLAH KONSUMEN ud(Studi Analisis Deskriptif Kualitatif Strategi Komunikasi Pemasaran Coffee Toffee Jatim Expo Dalam Meningkatkan Jumlah Konsumen)
【2h】
STRATEGI KOMUNIKASI PEMASARAN COFFEE TOFFEE DALAM udMENINGKATKAN JUMLAH KONSUMEN ud(Studi Analisis Deskriptif Kualitatif Strategi Komunikasi Pemasaran Coffee Toffee Jatim Expo Dalam Meningkatkan Jumlah Konsumen)
This study aims to describe the marketing communication strategies Coffee udToffee made in increasing the number of customers based on the theory of Kotler ud(1997:46) the marketing mix which consists of the Four Ps (4Ps) is a product (product), udprice (price), place (where) and promotion (promotion). udThis research is descriptive qualitative, descriptive study describing the facts and udmeticulously factual and meaningful qualitative research produces findings that can not udbe obtained by statistics or measurements. This study describes the marketing strategy udmade by the owner or owners of Coffee Toffee, assisted by the Manager of PR & udPromotion Division which includes Product (product). Price (price), Place (where). Then udthe fourth P is Promotion (promotion).Data were collected through in-depth interviews udwith the Manager of Promotions and Public Relations Division as the representative of udthe owner of Coffee Toffee as key informants and several customers as well as to test the udvalidity of informant data. The results showed that of the four marketing communication udstrategies Coffee Toffee made in increasing the number of customers is the promotion ud(promotion). udKeywords: marketing communications strategy
展开▼
