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User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

机译：用户到品牌的社交媒体行为指示品牌及其对电子词汇和购买意图的影响：摘要

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作者
Youngtae Choi; Michael W. Kroff;
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年度 2018
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机译：通过社交网站创造电子词汇信誉，并确定其对印度品牌形象和在线购买意图的影响

User-to-Brand Social Media Behavior Directed at Brands and its Impact on Electronic Word-of-Mouth and Purchase Intentions: An Abstract

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