Marketing mixed bag:Library Management and Marketing in a Multicultural World.Ed. by James L. Mullins. IFLA Publications, 125. Munich, K.G. Saur, 2007. 366 pp. 78.00 (58.00 IFLA members) hard cover ISBN 9783598220326Marketing the Best Deal in Town: Your Library. Where Is Your Purple Owl?By Nancy Rossiter. Chandos Information Professional Series. Oxford: Chandos Publishing, 2008. 218 pp. price not reported soft cover ISBN 9781843343059A Short-cut to Marketing the Library.By Zuzana Helinsky. Chandos Information Professional Series. Oxford: Chandos Publishing, 2008. 98 pp. price not reported soft cover ISBN 9781843344250