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Weapon of the weak? The social media landscape of interest groups

机译：弱者的武器？利益集团的社会媒体格局

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摘要

Social media have the potential to offset existing inequalities in representation among interest groups and act as a ‘weapon of the weak’ by providing a technological infrastructure that allows even groups with limited resources to create content and interact across the globe. We expand on the sparse existing literature on interest groups and social media in a quantitative, structural analysis of both the range and volume of social media use examining a data set of groups active in European Union lobbying. Despite the positive expectations, we find limited evidence that social media have been able to reinvigorate democratic processes by changing inequalities in the landscape of political representation among interest groups. The level of resources held by the interest groups acts as the single most consistent predictor of both the range and volume of their social media use. Interest groups representing citizen and worker interests do play a leading role in explaining the volume of social media use, but the landscape is dominated by large interest groups with an international scope rather than by small, national ones. Moreover, firms also use a broad range of different social media platforms even if they lose ground to traditional membership groups when the actual volume of Twitter and Facebook use is assessed.
机译：社交媒体有可能抵消利益群体之间的表现中的现有不平等，并通过提供一种技术基础设施来充当弱势疲软的武器，甚至允许资源有限的集团创造内容并在全球互动。我们在兴趣集团和社交媒体上的稀疏现有文献中扩展了社交媒体的范围和体积的定量，结构分析，在欧盟游说中检查了一系列主动的组。尽管存在积极的期望，我们发现有限的证据表明社交媒体能够通过改变利益集团之间的政治代表景观的不平等来重振民主进程。利益集团持有的资源水平充当社交媒体使用范围和体积的最一致的预测因素。代表公民和工人利益的兴趣团体在解释社交媒体的数量时，景观是由国际范围而不是小型国家的景观群体主导。此外，公司还使用广泛的不同社交媒体平台，即使在评估Twitter的实际体积和Facebook使用时失去传统的成员群体。

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