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The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice

机译：在多渠道选择的背景下，持久参与参考价格与价格接受之间关系的作用

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摘要

Understanding online price acceptance and its determining factors can be essential if the companies try to manage different type of channels. The paper aimed to reveal the role of enduring involvement in price acceptance in a multichannel (online and offline) context. The study revealed that the hedonic value of shopping can increase the negative intention of price acceptance in the online channel, but also explored that for the segment without shopping motivations a similar price level can be applied both in the online and in the offline environment.

机译：如果公司试图管理不同类型的渠道，那么了解在线价格接受及其决定因素可能至关重要。本文旨在揭示持久参与多渠道（在线和离线）价格接受中的作用。研究表明，购物的享乐价值可以增加在线渠道接受价格的负面意图，但同时也探索了对于没有购物动机的细分受众群，可以在在线和离线环境中应用相似的价格水平。

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Gyulavári Tamás; Kolos Krisztina; Kenesei Zsófia;
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年度 2011
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原文格式 PDF
正文语种 {"code":"en","name":"English","id":9}
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1. Patient socioeconomic determinants of the choice of generic versus brand name drugs in the context of a reference price system: evidence from Belgian prescription data [J] . Maria-Isabel Farfan-Portet, Carine Van de Voorde, France Vrijens, The European Journal of Health Economics . 2012,第3期

机译：在参考价格体系中，患者选择非专利药还是品牌药的社会经济决定因素：来自比利时处方数据的证据
2. Patient socioeconomic determinants of the choice of generic versus brand name drugs in the context of a reference price system: Evidence from Belgian prescription data [J] . Farfan-PortetM.-I., VanDeVoordeC., VrijensF., The European journal of health economics: HEPAC : health economics in prevention and care . 2012,第3期

机译：在参考价格体系中，患者选择非专利药还是品牌药的社会经济决定因素：来自比利时处方数据的证据
3. The impact of internal and External reference prices on brand choice: the moderating role of contextual variables [J] . V.Kumar, Kiran Karande, Werner J.Reinartz Journal of Retailing . 1998,第3期

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4. How Customer Perceptions of Price Fairness and Idiosyncratic Fit Affect Tariff Choice: The Moderating Role of Customer Characteristics and Context [C] . Philipp Leinsle, Dirk Totzek, Jan H. Schumann Winter Marketing Academic Conference . 2016

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5. Reference price effects: The role of multiple internal reference prices and semantic cues [D] . Krishnan, Balaji Chandrasekaran 1998

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6. Patient socioeconomic determinants of the choice of generic versus brand name drugs in the context of a reference price system: evidence from Belgian prescription data [O] . Maria-Isabel Farfan-Portet, Carine Van de Voorde, France Vrijens, -1

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7. Reference price formation for product innovations: the role of consistent price-value-relationships [O] . Peschel, A O, Zielke, S, Scholderer, Joachim 2016

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8. Two Studies of Commodity Price Behaviour: Interrelationships Between Commodity Prices - Short-Run Pricing Behaviour in Commodity Markets [R] . Hedges, J. L. , Enoch, C. A. 1981

机译：两种商品价格行为研究：商品价格的相互关系 - 商品市场的短期定价行为

The role of enduring involvement in the relationship between reference price and price acceptance in the context of multichannel choice

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