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“Momentos que perduran, recuerda al alzheimer” campaña de concientización e información acerca del alzheimer

机译：关于阿尔茨海默氏症的“持续的时刻，记住阿尔茨海默氏症”的意识和宣传活动

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摘要

In Ecuador there are about 110,000 elderly people suffering from Alzheimer's. A neurodegenerative disease that mainly affects the functioning of the brain. It is a type of dementia that the brain acquires and focuses on a progressive, chronic and irreversible disorder in the life of the person who suffers it; So Alzheimer's has no cure but can be prevented. Its main affectations are the mood of the person; The memory, orientation and even comes to paralyze some of the daily actions. In order to know about the prevalence in Ecuador, an academic research on the disease is carried out and it collects useful information that allows us to realize in a short period of time the creation of a plan of action of social marketing. The main objective is to raise awareness and inform about the disease, its symptomatology, warning signs and prevention, through messages, tools and activities that encourage the elderly to know about diseases that affect this social group. For this, data and results are presented worldwide about their causes, diagnosis, history and treatments. In addition, in-depth data and research on the disease in Ecuador, in order to know about the context in which this neurodegenerative disease develops and develops. Finally, the plan of action of the social campaign that was carried out from the month of January until May of 2017 will be explained.
机译：在厄瓜多尔，约有11万老年人患有老年痴呆症。一种神经退行性疾病，主要影响大脑的功能。这是一种痴呆症，大脑会在受其困扰的人的生活中获得并专注于进行性，慢性和不可逆转的疾病。因此，阿尔茨海默氏症无法治愈，但可以预防。它的主要影响是人的情绪。记忆，方向甚至使一些日常活动瘫痪。为了了解厄瓜多尔的患病率，开展了对该疾病的学术研究，并收集了有用的信息，使我们能够在短时间内实现社会营销行动计划的制定。主要目的是通过鼓励老年人了解影响该社会群体的疾病的信息，工具和活动，提高对疾病，其症状，警告标志和预防的认识并提供有关信息。为此，在全球范围内提供有关其病因，诊断，病史和治疗的数据和结果。此外，厄瓜多尔对该病进行了深入的数据研究，以了解这种神经退行性疾病发展的背景。最后，将说明从1月到2017年5月执行的社会运动的行动计划。

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