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The 'Garuda Frequent Flyer' as a new marketing strategy of PT Garuda Indonesia

机译：印尼鹰航的新营销策略“鹰航常旅客”

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摘要

This final project report is written based on the job training in PT Garuda Indonesia branch office Solo. The objective of this final project report is to describe the “Garuda Frequent Flyer” applied by PT Garuda Indonesia branch office Solo. The report shows that the “Garuda Frequent Flyer” is a new marketing strategy of PT Garuda Indonesia. The “Garuda Frequent Flyer” has been applied well in PT Garuda Indonesia branch office Solo. PT Garuda Indonesia branch office Solo has also been successful in increasing the number of new members every month and making the GFF members always use Garuda Indonesia as their flight partner. The report also shows that the “Garuda Frequent Flyer” has several problems faced by the GFF members and how the Garuda Indonesia staffs handle the problems. The problems faced by GFF members are missing mileage, misspelled name, member identity that is not yet updated, GFF permanent card has not been received more than two weeks and missing the GFF member card.
机译：这份最终项目报告是根据PT Garuda Indonesia分公司Solo的工作培训编写的。该最终项目报告的目的是描述PT鹰航印度尼西亚分公司Solo所应用的“鹰航飞行常客”。报告显示，“鹰航飞行常客”是印尼鹰航PT的一项新营销策略。 “鹰航飞行常客”已在PT鹰航印度尼西亚分公司Solo推广使用。 PT鹰航印度尼西亚分公司Solo也成功地增加了每月的新成员数量，并使GFF成员始终使用印度尼西亚鹰航作为其飞行伙伴。该报告还显示，“鹰报飞行常客”有GFF成员面临的几个问题以及印度尼西亚鹰报员工如何处理这些问题。 GFF成员面临的问题是缺少里程，拼写错误的名称，尚未更新的成员身份，超过两周未收到GFF永久卡以及缺少GFF成员卡。

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    QONITA MARYAM;

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