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Entrepreneurial orientation and business performance of women-owned small and medium enterprises in Malaysia: Competitive advantage as a mediator

机译：马来西亚女性拥有的中小企业的创业导向和业务绩效：作为调解人的竞争优势

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The aim of this research is to examine the mediating effect of competitive advantage on the relationship between entrepreneurial orientation and performance of women-owned SMEs in Malaysia.It proposed a quantitativeudanalysis in which entrepreneurial orientation and sources of competitive advantage are key success factors of SMEs.To answer the resudearch questions, two hypotheses were forudmulated; (a) There is significant relationshipudbetween entrepreneurial orientation and business performance, and (b)competitive advantage mediates the relationship between entrepreneurial orientation and performance.udData were collected by means of a mailudsurvey questionnaire completed by womenudowner/managers randomly selected from a sampling frame of registered SMEs.The questionnaires developed from prior researchudwere used to measure the entrepreneurialudorientation and competitive advantage of the firm while performance measurement was based on subjective evaluation involving self- reported measures.The findings revealedudthat significant relationships exist betweenudentrepreneurial orientation and performance,udwhile competitive advantage was found to partially mediate the entrepreneurial orientation and performance relationships. These findings may be of help to the women owner/managers of SMEs to be more entrepreneurial oriented and developed competitive edge in order for them to survive the intensely competitive market environment.
机译：本研究的目的是检验竞争优势对马来西亚女性中小型企业创业倾向与绩效之间关系的中介作用。它提出了定量分析方法，其中创业倾向和竞争优势的来源是企业成功的关键因素。中小企业。为了回答研究者的主要问题，对两个假设进行了汇总。 （a）创业倾向与业务绩效之间存在显着的关系，（b）竞争优势介导了创业取向与绩效之间的关系。 ud数据是由女性 udowner /经理通过邮件 udsurvey问卷收集的从先前研究中获得的问卷调查 ud被用来衡量企业的创业迷惑度和竞争优势，而绩效评估是基于涉及自我报告措施的主观评价。 创业代表与绩效之间存在着联系，发现竞争优势部分地调节了创业取向与绩效之间的关系。这些发现可能有助于中小型企业的女性所有者/经理更加以企业家为导向并发展竞争优势，从而使它们能够在竞争激烈的市场环境中生存。

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