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>Integrated Marketing Communication Approaches on the Environmental Issue of Recycling: A Collection of Secondary and Primary Research to Analyze Trends in College Students Recycling Attitudes and Behaviors and The Conduction of an IMC Campaign to Premote Recycling in Highland Square, Specifically
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Integrated Marketing Communication Approaches on the Environmental Issue of Recycling: A Collection of Secondary and Primary Research to Analyze Trends in College Students Recycling Attitudes and Behaviors and The Conduction of an IMC Campaign to Premote Recycling in Highland Square, Specifically
Undertaking this thesis project was a task I was determined to fulfill with the upmost enthusiasm, positivity, and patience. When first deciding the topic of my research, I started with a list of criteria that had to be met: personal interest in the matter, hands on work with people and organizations within Oxford, and a way for me to impact the Oxford community for the better. ududChoosing to research college students recycling attitudes and behaviors both on and off campus and creating an integrated marketing campaign to raise awareness combined not only information accumulated through my academic years at Ole Miss, but also my passion for environmental sciences and sustainability. ududSecondary research along with primary research including observational studies, surveys, and interviews were the methods and procedures used to obtain data. ududIt was found that students at the University of Mississippi are previously exposed to recycling behavior from their hometowns prior to enrollment. However, after enrollment recycling participation declines with major obstacles being convenience and availability. Many off campus student housing complexes do not offer recycling services, therefore with the implementation of recycling to off campus housing, student participation in recycling would be projected to increase and expectations of living would in turn rise. ududAs limitations of time and resources prevail, the conclusions of the research is left to be determined. The researcher encourages Highland Square management to consider the findings of the research in favor of switching to the City of Oxford Recycling to implement curbside recycling services. With the implementation of curbside recycling services and the prepared integrated marketing campaign, it is projected that recycling participation by college students would increase and carry with them as a continuous habit throughout their life. ud
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机译：我决心以最大的热情，积极性和耐心来完成这项论文项目。最初确定研究主题时，我首先列出了必须满足的标准：个人对此事的兴趣，与牛津大学内部人员和组织的合作以及为我影响牛津大学社区的途径。更好。 ud ud选择研究大学生在校园内外的态度和行为，并发起一项整合的营销活动以提高意识，这不仅结合了我在Ole Miss的学年积累的信息，还结合了我对环境科学和可持续性的热情。二次研究以及包括观察研究，调查和访谈在内的基础研究都是用于获取数据的方法和程序。 ud ud人们发现，密西西比大学的学生以前在入学之前就曾经历过来自其家乡的回收行为。但是，入学后循环利用的参与者减少了，主要障碍是便利性和可用性。许多校外学生住房联合体不提供回收服务，因此，随着对校外住房实施回收利用，预计学生对回收利用的参与将增加，生活期望也会随之提高。由于时间和资源的局限性普遍存在，研究结论尚待确定。研究人员鼓励高地广场管理层考虑研究结果，以便转而使用牛津市循环利用来实施路边循环利用服务。随着路边回收服务的实施和准备好的整合营销活动，预计大学生的回收参与将增加并随着他们一生不断养成。 ud
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