The theme of this dissertation was chosen due to the authors own experience and udknowledge of the marketing world in Donegal, having worked, lived and achieved udacademic qualifications in the region. The author is also aware of the debatable issue udof marketing in small firms among academics and practitioners and wanted to gain a uddeeper understanding of the main issues that they face. ud udThe underpinning objective of this study was to identify the usage levels and udeffectiveness of marketing within small firms in Donegal. The author used both udqualitative (depth interviews) and quantitative (survey) research in order to extract the udmaximum amount of information from the target audience selected by the author. ud udThe overlapping issue faced by small firms is their limited time and resources to udpursue marketing activities. The level of government support and funding that is udavailable in Donegal for small firms is also limited. The literature reveals that small udfirms in Ireland are the engine of an economy and the author is of the belief that udparticularly in this economic climate that more should be done to capitalise on small udfirms. ud udThis study has also made the author aware that there is a subsequent lack of udmarketing/business graduates being employed within Donegal. The survey results udrevealed that of the total number of applicants that took part in the survey 83.2% do udnot employ graduates. This is also consistent with the literature that is currently udavailable. The author is of the assumption that providing work placement as part of a udgraduates course work is a step in the right direction as not only does the graduate udreceive valuable experience but it also bridges the gap between theory versus udpractice. The author is confident that she has reached her objected in carrying out this udresearch and believes that there is scope for other researchers to further analysis the udfinding to a larger extend.
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机译：选择本文的主题是基于作者在多尼戈尔的工作经验和生活经验，并在该地区具有工作经验并获得了大学学历。作者还意识到，在小企业中，学者和从业者在营销方面存在争议的问题，并希望对他们面临的主要问题有更深刻的了解。 ud ud本研究的基本目标是确定Donegal小公司内部营销的使用水平和有效性。作者使用定性（深度访谈）和定量（调查）研究，以从作者选择的目标受众中提取最大信息量。 ud ud小公司面临的重叠问题是他们 ud追求营销活动的时间和资源有限。多尼戈尔为小企业提供的政府支持和资金水平也很有限。文献表明，爱尔兰的小企业是经济的引擎，作者认为，特别是在这种经济环境下，应采取更多措施来利用小企业。 ud ud这项研究还使作者意识到，随后在Donegal内部缺乏 udmarketing / business毕业生。调查结果显示，参加调查的申请人总数中有83.2％没有毕业。这也与目前可用的文献一致。作者认为，将工作安排作为 ud学生课程工作的一部分是朝着正确方向迈出的一步，因为不仅毕业生 u u n u003d u200b u200b接收宝贵的经验，而且还可以弥合理论与 upractice之间的差距。作者对她进行这项 udresearch的目标充满信心，并相信其他研究人员还有更大的空间进一步分析 udding。
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