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Intentions to participate in virtual health communities : an empirical study of South African health consumers

机译：参与虚拟健康社区的意愿：对南非健康消费者的实证研究

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摘要

Much of the literature surrounding virtual health communities highlights the factors critical to their success such as availability to medical resources, efficiency of being able to access medical practitioners and the ability to access a supporting network of patients with similar medical conditions. There is however little research which establishes whether South African health consumers are ready for a virtual health community and whether health consumers will be encouraged to participate in these virtual communities to achieve greater levels of self managed health. This study addresses that question. The research was grounded in literature from the Health Belief Model (HBM) and Technology Readiness (TR) and Trust. A research model was developed, which hypothesized the effects of perceived benefits, perceived severity, cues to action, self-efficacy, confidence, trust and technology readiness attributes on health consumers’ intentions to participate in a virtual health community. To test the research model, the study adopted a quantitative research design and collected data using an online structured questionnaire. The sampling frame for this study was a convenience sample of health consumers in South Africa. Ninety-nine useable responses were received. Results from multiple regression analysis showed that perceived benefits, cues to action, self efficacy and trust were good predictors of the attitude towards virtual health communities as well as intentions to participate in such communities. An important part of the study was exploring differences between health consumers with chronic conditions and those without. The study is important for medical professionals, government and pharmaceutical companies, as it provides valuable information on the extent to which South African health consumers are ready for a virtual medical community. It also identifies the factors influencing user’s intentions towards the use of the virtual health community and provides significant empirical evidence for the HBM and TR literatures.
机译：有关虚拟健康社区的许多文献都强调了对其成功至关重要的因素，例如可获得的医疗资源，能够获得执业医生的效率以及能够获得具有相似医学状况的患者支持网络的能力。但是，很少有研究可以确定南非的健康消费者是否已为虚拟健康社区做好了准备，是否会鼓励健康消费者参与这些虚拟社区以实现更高水平的自我管理健康。这项研究解决了这个问题。该研究基于健康信念模型（HBM）和技术就绪（TR）和信任的文献。开发了一个研究模型，该模型假设了感知的收益，感知的严重性，行动提示，自我效能，信心，信任和技术就绪属性对健康消费者参与虚拟健康社区的意图的影响。为了检验研究模型，该研究采用了定量研究设计，并使用在线结构化问卷调查收集了数据。本研究的抽样框架是南非卫生消费者的便利样本。收到了九十九个可用的答复。多元回归分析的结果表明，感知的收益，采取行动的线索，自我效能和信任是对虚拟健康社区态度以及参与此类社区的意愿的良好预测指标。该研究的重要部分是探讨有慢性病的健康消费者与没有慢性病的健康消费者之间的差异。这项研究对医学专业人士，政府和制药公司很重要，因为它提供了有关南非健康消费者在多大程度上为虚拟医疗社区做好准备的有价值的信息。它还确定了影响用户使用虚拟健康社区意图的因素，并为HBM和TR文献提供了重要的经验证据。

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    Hayne Janine Antoinette;

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