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The effect of persuasive messages on students' global warming opinions : a focus on source credibility.

机译：有说服力的信息对学生全球变暖意见的影响：关注来源的可信度。

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摘要

People are exposed to and influenced by persuasive tactics on a daily basis. Greater knowledge on the processes of persuasion would allow for the development of mechanisms that can assist in building people’s resistance to corrupt persuasive attempts and to heighten the use of persuasion for purposes that are beneficial. Despite the extensive amount of research that has been dedicated to investigating these dynamics, understandings remain predominantly inconclusive. It is for these reasons that this study sought to gain a greater understanding of the role of source credibility in persuasive processes. ‘Time’ and ‘source credibility’ were manipulated as the independent variables and used to assess changes in the dependent variable of ‘global warming opinions’. Results showed a general decline in global warming concern across the control and experimental conditions. These results highlighted the role of other interacting variables in persuasive contexts, while also further highlighting the great need for future studies in this domain.
机译：人们每天都会受到说服策略的影响，并受到其影响。对说服过程的更多了解将有助于开发机制，以帮助建立人们对腐败的说服尝试的抵抗力，并增强说服用于有益目的的用途。尽管已经进行了大量的研究来研究这些动态，但是对理解的理解仍然是不确定的。出于这些原因，本研究试图加深对说服过程中来源可信度的作用的了解。 “时间”和“来源可信度”被作为独立变量进行操作，并用于评估“全球变暖意见”因变量的变化。结果表明，在控制和实验条件下，全球变暖问题普遍下降。这些结果凸显了其他相互作用变量在说服性语境中的作用，同时也进一步凸显了对该领域未来研究的巨大需求。

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    Mahoney Shiva;

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  • 年度 2013
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  • 正文语种 en
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