Since the publication of 2008’s Nudge by Richard Thaler and Cass Sunstein, policy ‘nudges’ have been in fashion, with smaller interventions aimed at altering public behaviour in a subtle manner being adopted by many governments, including in the UK. Frank Mols looked at this phenomenon in a recent journal article, and argues here that while nudges undoubtedly can be effective, their limitations must be kept in mind.
展开▼
