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Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah).

机译：品牌认同对顾客忠诚和口碑传播的影响，考虑顾客满意和品牌承诺的中介作用。（案例研究：Kermanshah的mellat银行的客户）。

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作者
Ali Kazemi; Vahid Moradi Paemami; Arash Abbaszadeh; Javad Pourzamani;
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年度 2015
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Impact of Brand Identity on Customer Loyalty and Word of Mouth Communications, Considering Mediating Role of Customer Satisfaction and Brand Commitment. (Case Study: Customers of Mellat Bank in Kermanshah).

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