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An Analysis of the impact of the internet as a marketing tool for economic development in municipal governments in the western region of the United States

机译：浅析互联网作为美国西部地区政府经济发展的营销手段的影响

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摘要

This professional paper is a cross-sectional analysis of the western United States that explores the research question of whether the internet, when used as a marketing tool, has an impact on urban economic development for municipal governments. Economic development has changed throughout the years. It is now global in perspective. The necessity for municipal governments to compete on a global level requires an investigation into new technology and its importance to economic development efforts. Specifically, the advent of the internet and its significance to economic development in municipal governments was explored. A survey was constructed and sent to one hundred fifty (150) western cities, townships or municipal economic development, organizations. The null hypothesis stated that no significant impact had yet been made on economic development through the use of the internet as a marketing tool The data collected did not disprove the null hypothesis Contrary to popular belief expressed in the literature review, no significant increase in job creation, the cornerstone of economic development could be shown. While there was no direct impact displayed, the respondents overwhelmingly believed that the internet was important to the profession of economic development.
机译：这份专业论文是对美国西部的横断面分析，探讨了互联网作为市场营销工具时是否会对市政府产生影响的研究问题。这些年来，经济发展发生了变化。现在从全球来看。市政府要在全球范围内竞争就必须对新技术及其对经济发展努力的重要性进行调查。具体来说，探讨了互联网的出现及其对市政府经济发展的意义。构建了调查，并将其发送给一百五十（150）个西部城市，乡镇或市政经济发展组织。无效假设表明，通过使用互联网作为营销工具尚未对经济发展产生重大影响。所收集的数据并未证明无效假设。与文献综述所表达的普遍看法相反，创造就业机会没有显着增加，可以显示出经济发展的基石。尽管没有显示直接影响，但受访者绝大多数认为互联网对经济发展行业很重要。

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  • 作者

    Risner Jacquelin;

  • 作者单位
  • 年度 1999
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  • 原文格式 PDF
  • 正文语种 English
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