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The role of celebrities in the contemporary world of advertising : Sport-Celebrities as successful instrument to characterize your brand?

机译：名人在当代广告界的作用：体育名人作为塑造品牌特征的成功工具？

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Held Vanessa;
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年度 2012
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3. Celebrity Advertising, Brand Awareness and Brand Recognition: A Structural Equation Modelling Approach [J] . UGWUANYI Chidera Christian, OKEKE Chioma Vivian, EMEZUE Leonard Nnabugwu European Journal of Business and Management . 2018,第28期

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4. Investigating the Effect of Perceived Celebrity Lifestyle Status and Persuasion Style in Advertising on Consumers' Willingness to Spend (WTS): A Celebrity Priming Perspective [C] . Komal Nagar AMA Winter Academic Conference . 2019

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5. Celebrities as brands: Exploring the role of celebrities in marketing and advertising [D] . Kowalczyk, Christine Marie 2011

机译：名人作为品牌：探索名人在营销和广告中的作用
6. Data on customer perceptions on the role of celebrity endorsement on brand preference [O] . Ayodotun Stephen Ibidunni, Maxwell Ayodele Olokundun, Oyebisi Mary Ibidunni, 2018

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7. The role of celebrity advertising on brand loyalty and patronage [O] . Okorie Nelson 2011

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The role of celebrities in the contemporary world of advertising : Sport-Celebrities as successful instrument to characterize your brand?

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