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Digital Rights Management and Consumer Acceptability: A Multi-Disciplinary Discussion of Consumer Concerns and Expectations

机译:数字版权管理与消费者可接受性:对消费者关注和期望的多学科讨论

摘要

The INDICARE project – the Informed Dialogue about Consumer Acceptability of DRM Solutions in Europe – has been set up to raise awareness about consumer and user issues of Digital Rights Management (DRM) solutions. One of the main goals of the INDICARE project is to contribute to the consensus-building among multiple players with heterogeneous interests in the digital environment. To promote this process and to contribute to the creation of a common level of understanding is the aim of the present report.It provides an overview of consumer concerns and expectations regarding DRMs, and discusses the findings from a social, legal, technical and business perspective.A general overview of the existing EC initiatives shows that questions of consumer acceptability of DRM have only recently begun to draw wider attention. A review of the relevant statements, studies and reports confirms that awareness of consumer concerns is still at a low level. Five major categories of concerns have been distinguished so far: (1) fair conditions of use and access to digital content, (2) privacy, (3) interoperability, (4) transparency and (5) various aspects of consumer friendliness. From the legal point of view, many of the identified issues go beyond the scope of copyright law, i.e. the field of law where DRM was traditionally discussed. Often they are a matter of general or sector-specific consumer protection law. Furthermore, it is still unclear to what extent technology and an appropriate design of technical solutions can provide an answer to some of the concerns of consumers.One goal of the technical chapter was exactly to highlight some of these technical possibilities. Finally, it is shown that consumer acceptability of DRM is important for the economic success of different business models based on DRM. Fair and responsive DRM design can be a profitable strategy,however DRM-free alternatives do exist too.
机译:INDICARE项目是有关DRM解决方案在欧洲的消费者接受度的知情对话,旨在提高人们对数字版权管理(DRM)解决方案的消费者和用户问题的认识。 INDICARE项目的主要目标之一是促进在数字环境中具有不同利益的多个参与者之间建立共识。本报告旨在促进这一过程并为建立共识达成共识,概述了消费者对DRM的担忧和期望,并从社会,法律,技术和商业角度讨论了调查结果。对现有EC举措的总体概述表明,DRM的消费者可接受性问题只是最近才开始引起人们的广泛关注。对相关声明,研究和报告的审查证实,对消费者关注的意识仍然很低。到目前为止,已将关注的问题分为五个主要类别:(1)使用和访问数字内容的公平条件,(2)隐私,(3)互操作性,(4)透明度和(5)消费者友好性的各个方面。从法律的角度来看,许多已确定的问题超出了版权法的范围,即传统上讨论DRM的法律领域。通常,这是一般性或特定领域的消费者保护法的问题。此外,目前尚不清楚技术和适当设计技术解决方案在多大程度上可以解决消费者的一些担忧。技术章节的一个目标恰恰是突出了其中一些技术可能性。最后,结果表明,DRM的消费者可接受性对于基于DRM的不同业务模型的经济成功至关重要。公平而响应迅速的DRM设计可以是一种有利可图的策略,但是也确实存在无DRM的替代方案。

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