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Tourism, travel risk and travel risk perceptions : a study of travel risk perceptions and the effects of incidents on tourism

机译:旅游,旅行风险和旅行风险认知:研究旅行风险认知和事件对旅游业的影响

摘要

When major incidents occur, whether in the form of natural disasters (for example, Tsunamis, hurricanes) or man-made incidents (such as acts of terrorism or war), there is an impact on travel flows and patterns. These impacts can be in the form of the volume of tourists that flow to a particular area, the characteristics of those tourists and/or the expenditure they make whilst there. The time required for destinations to recover from such incidents and the loss of tourism receipts depends upon a variety of factors such as the nature of the incident, the response of the destination to the incident and the impact that such events have on the travel risk perceptions of tourists. The purpose of this research is to examine the nature,magnitude and direct impacts of a selection of incidents and the time recovery period. Case studies of high profile events such as those that occurred in Egypt, Indonesia, Kenya, Spain, the UK and the USA have been selected because of the relative importance of the events and, to include a broad range of destination types. The incidents that have occurred will be examined through secondary data drawing heavily on related journal articles and the analyses of data that are published by the UNWTO, the World Bank and the relevant national governments. The literature analyses will look at the research that academics have undertaken when looking at specific incidents that occurred in the case study areas and in terms of their effects on tourism in general and to the areas involved. Data from published statistics will be used to examine tourist arrival trends prior to the incidents, immediately following. the incidents and the time period needed for the level of tourism activity to be restored to where it was likely to have been if the incident had not happened. Although the incidents are examined as individual case studies the analyses will also take a chronological approach to examine whether the impacts of major incidents diminishes with exposure to such events. That is, did the earlier terrorist attacks have a greater impact because of their novelty and therefore enhanced shock effect compared with later events even though the latter may have been of greater magnitude? The secondary analyses will also examine aspects such as whether there is a difference in impact if the incidents are specifically targeted at tourists in general rather than tourists of a particular nationality. Whenever events occur they may influence the perception of travellers in terms of the potential risks they face, related risks and how they may impact on the travel decisions of tourists, particularly non-business or discretionary tourists. There is a variety of risks that may influence the travel decisions of tourists including those relating to physical harm, financial loss and also the risk of dissatisfaction from their travel experience. The different types of risks that may influence travel decisions will be examined together with demographic characteristics of the travellers in order to explore whether there are differences in risk averseness between travellers from different countries of origin, age groups, gender, education and occupation. This aspect of the analysis will be driven by primary data analysis in the form of a questionnaire (physical and on-line) that uses both quantitative and qualitative instruments to determine travellers' travel-related risk perceptions and identify regions and countries that are felt to be high risk destinations by type of risk. The perceived risks will also be compared with actual risks as identified by insurance company claims data. Although limited in scope, this aspect of analysis will seek to identify whether travel-related risk perceptions mirror actual risks or whether they are driven by other factors such as media coverage of events. Using the man-made risks as the identifier, the regional aspects of travel-related risk will then be focused to one region of the planet in particular. This region is the Middle East plus some selected countries that share the same issues in relation to tourism development. Countries in this area have been beset by man-made incidents that have deterred the development of tourism in spite of the attractiveness of the region in terms of climate, heritage and culture. A comparative analysis is undertaken to look for commonalities and factors that explain the lack of tourism development in some countries. Using the findings from the secondary and primary data analyses the potential future of the region in general and Iran in particular will be examined using the Delphi technique by drawing upon the collective wisdom of some experts in tourism who have an understanding of tourism development in difficult political areas. Finally the research will attempt to pull all of these strands together to see if there are any identifiable guidelines that may help our understanding of travel related risks and whether there are any lessons that can be learned to inform the policy makers in troubled areas.
机译:当发生重大事件时,无论是自然灾害(例如海啸,飓风)还是人为事件(例如恐怖主义或战争),都会对旅行流程和方式产生影响。这些影响可以是流向特定区域的游客数量,这些游客的特征和/或他们在那里花费的支出的形式。目的地从此类事件中恢复所需的时间以及旅游收入的损失取决于多种因素,例如事件的性质,目的地对事件的响应以及此类事件对旅行风险感知的影响的游客。这项研究的目的是检查事件的选择,时间恢复周期的性质,幅度和直接影响。由于这些事件的相对重要性,并且包括了广泛的目的地类型,因此选择了一些重大事件的案例研究,例如在埃及,印度尼西亚,肯尼亚,西班牙,英国和美国发生的事件。将通过大量利用相关期刊文章上的辅助数据以及由世旅组织,世界银行和有关国家政府发布的数据进行分析,来审查发生的事件。文献分析将着眼于学者在研究案例研究领域中发生的特定事件时所进行的研究,以及它们对整个旅游业和所涉领域的影响。事件发生之前和之后,将使用已发布的统计数据检查游客的到来趋势。事件和恢复旅游活动水平所需的时间段,如果事件未发生,恢复到很可能的水平。尽管将事件作为个案研究进行了分析,但分析还将采用时间顺序的方法来检查重大事件的影响是否随着暴露于此类事件而减少。就是说,即使较早的恐怖袭击具有更大的影响力,由于较新颖的恐怖袭击是否具有更大的影响力,因此与较晚的恐怖袭击相比,其震动效果增强了吗?二级分析还将检查各个方面,例如如果这些事件专门针对一般游客而不是特定国籍的游客,那么影响是否存在差异。无论何时发生事件,它们都可能在旅行者面临的潜在风险,相关风险以及它们如何影响游客(特别是非商务或自由旅行者)的旅行决策方面影响旅行者的感知。有多种风险可能会影响游客的旅行决定,包括与人身伤害,经济损失以及旅行经验带来的不满有关的风险。将研究可能影响旅行决定的不同类型的风险以及旅行者的人口统计学特征,以探讨来自不同原籍国,年龄组,性别,教育和职业的旅行者之间在风险规避方面是否存在差异。分析的这一方面将由以问卷(物理和在线)形式进行的主要数据分析驱动,该问卷使用定量和定性工具来确定旅行者与旅行相关的风险感知,并确定可以感知到的地区和国家按风险类型成为高风险目的地。感知的风险也将与保险公司理赔数据确定的实际风险进行比较。尽管范围有限,但分析的这一方面将寻求确定与旅行相关的风险感知是否反映了实际风险,或者它们是否受其他因素(例如事件媒体报道)的驱动。使用人为风险作为识别符,与旅行相关的风险的区域性然后将特别集中在地球的一个区域。该地区是中东地区,加上一些与旅游业发展有相同问题的特定国家。尽管该地区在气候方面具有吸引力,但该地区的国家还是受到人为事件的困扰,这些人为事件阻碍了旅游业的发展,遗产和文化。进行了比较分析,以寻找可以解释某些国家旅游业缺乏发展的共性和因素。利用从次要和主要数据中得出的结果,分析整个地区的潜在未来,尤其是将利用德尔菲技术,通过利用一些旅游业专家的集体智慧来研究伊朗的潜力,这些专家对困难的政治背景下的旅游业发展有深刻的理解地区。最后,研究将尝试将所有这些方面放在一起,以查看是否有任何可识别的指南可以帮助我们理解与旅行相关的风险,以及是否可以从中汲取教训,以帮助陷入困境的地区的决策者。

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    Morakabati Y;

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  • 年度 2007
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