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Reflections on speeding up the development of China's advertising creative industry

机译:关于加快中国广告创意产业发展的思考

摘要

目前制约我国广告创意产业发展的节点问题,一是观念问题,二是产业发展方式的问题。本文讨论的即是当前制约我国广告产业发展的产业发育、发展观念、发展环境等问题。There are two critical factors restricting the development of China’s creative industry.One is concept, the other isindustry development mode. This paper focuses on the problem of industrial development, the concept of development, developmentenvironment which restrict the development of china’s advertising creative industry now.
机译:目前制约我国广告创意产业发展的节点问题,一是观念问题,二是产业发展方式的问题。本文讨论的即是当前制约我国广告产业发展的产业发育、发展观念、发展环境等问题。There are two critical factors restricting the development of China’s creative industry.One is concept, the other isindustry development mode. This paper focuses on the problem of industrial development, the concept of development, developmentenvironment which restrict the development of china’s advertising creative industry now.

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