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METHOD AND APPARATUS FOR RECOMMANDATING PERSONALIZED GOODS BASED ON PEER GROUP MATCHING
METHOD AND APPARATUS FOR RECOMMANDATING PERSONALIZED GOODS BASED ON PEER GROUP MATCHING
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机译：基于对等组匹配的个性化商品推荐方法及装置
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摘要
The present invention discloses a shopping mall server that recommends products to a terminal. Specifically, the shopping mall server according to an embodiment of the present invention analyzes profiles for a plurality of consumers registered in the shopping mall server, and maps each of the plurality of consumers to each of a plurality of peer groups based on the profiles. And, from among the plurality of peer groups, extract at least one peer group to which the consumer of the terminal is mapped, analyze the shopping history of consumers included in the at least one peer group, and based on the shopping history of the consumers As a result, it is possible to recommend a product to a consumer of the terminal.
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