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METHODS, APPARATUS AND ARTICLES OF MANUFACTURE TO ESTIMATE LOCAL MARKET AUDIENCES OF MEDIA CONTENT

机译：估算本地媒体市场占有率的方法，装置和方法

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摘要

Disclosed example audience measurement apparatus determine a first audience metric based on set-top box return path tuning data obtained from set-top boxes located in a first geographic area; determine a second audience metric from a portion of audience measurement data corresponding to a second geographic area, the portion of the audience measurement data associated with monitored sites in the second geographic area having second set-top box characteristics that correspond with first set-top box characteristics of the set-top boxes located in the first geographic area; determine ratios of (i) respective first audience metrics determined for respective demographic stratifications to (ii) corresponding second audience metrics determined for the respective demographic stratifications; and combine the ratios after multiplication with third audience metrics determined, for the respective demographic stratifications, from the audience measurement data to determine an audience exposure metric that estimates exposure to media in the first geographic area.

机译：公开的示例受众测量设备基于从位于第一地理区域中的机顶盒获得的机顶盒返回路径调整数据来确定第一受众度量;从与第二地理区域相对应的一部分受众测量数据确定第二受众度量，与第二地理区域中的受监视站点相关联的一部分受众测量数据具有与第一机顶盒相对应的第二机顶盒特性位于第一地理区域的机顶盒的特征;确定（i）为各个人口分层确定的各个第一受众度量与（ii）为各个人口分层确定的相应的第二受众度量的比率;并将比率与根据受众统计数据针对各个受众分层确定的第三受众衡量指标相结合，以确定估算在第一地理区域中媒体的受众受众的受众衡量指标。

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公开/公告号US2020177954A1

专利类型
公开/公告日2020-06-04

原文格式PDF
申请/专利权人 THE NIELSEN COMPANY (US) LLC;
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申请/专利号US202016786519
发明设计人 PETER CAMPBELL DOE;
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申请日2020-02-10
分类号H04N21/442;H04N21/45;H04N21/438;H04N21/41;H04N21/258;H04H60/66;H04H60/31;
国家 US
入库时间 2022-08-21 11:19:22

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