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ANALYTICS SYSTEM AND METHOD FOR SEGMENTING, ASSESSING, AND BENCHMARKING MULTI-CHANNEL CAUSAL IMPACT OF THE INTRODUCTION OF NEW DIGITAL CHANNELS
ANALYTICS SYSTEM AND METHOD FOR SEGMENTING, ASSESSING, AND BENCHMARKING MULTI-CHANNEL CAUSAL IMPACT OF THE INTRODUCTION OF NEW DIGITAL CHANNELS
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机译：细分，评估和基准化引入新数字渠道的多渠道因果影响的分析系统和方法
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摘要
A method for identifying causal impact of introducing digital channels and enhancements, the method comprising identifying digital channels associated with online monitoring of interactions with consumers by an advertiser, identifying online metrics for assessment associated with the digital channels, determining a Bayesian time-series model for the data based on the identified online metrics, analyzing causality impact of an intervention for one or more paid digital and organic digital channels using the Bayesian time-series model, matching the advertiser to a classification code by using a data append function via an application program interface (API) or by correlating bid keywords associated with the advertiser to the classification code, benchmarking the causality impact against peer advertisers based on the classification code, and generating a report including a causality assessment of the online metrics for the one or more paid digital and organic digital channels based on the causality impact and the benchmarking.
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