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SYSTEM AND PROCESS TO ESTIMATE PERSUASIVENESS OF PUBLIC MESSAGING USING SURVEYS

机译：使用调查评估公众信息传递的持久性的系统和过程

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摘要

A system and process to estimate persuasiveness of public messaging using surveys are disclosed. According to one embodiment, a method comprises selecting survey participants. Pre-screening question responses are received from the survey participants. The survey participants are divided randomly into a control group and a treatment group. The treatment group is shown a creative and a control group is shown nothing or a placebo. After the creative has been shown, participants are asked post-message questions such as purchase intent, favorability of the brand, and brand awareness. Weighting and bias correction are applied to question responses. An effects report is generated that includes an average treatment effect and a backlash probability for the creative, and treatment effects specific to subgroups.

机译：公开了一种使用调查来估计公共消息的说服力的系统和过程。根据一个实施例，一种方法包括选择调查参与者。预先从调查参与者处收到问题的答案。被调查者随机分为对照组和治疗组。治疗组显示为有创造力，对照组未显示为安慰剂。展示广告素材后，会向参与者询问留言后的问题，例如购买意图，品牌的好感度和品牌知名度。加权和偏差校正应用于问题回答。会生成一个效果报告，其中包括广告素材的平均处理效果和反弹概率，以及特定于子组的处理效果。

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公开/公告号US2020234331A1

专利类型
公开/公告日2020-07-23

原文格式PDF
申请/专利权人 MICHAEL SADOWSKY;PATRICK MILLER;KEITH INGERSOLL;ALLISON SULLIVAN;BILL LATTNER;DAVID SHOR;JONATHAN COBIAN;
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申请/专利号US201916250421
发明设计人 MICHAEL SADOWSKY;PATRICK MILLER;KEITH INGERSOLL;ALLISON SULLIVAN;BILL LATTNER;DAVID SHOR;JONATHAN COBIAN;
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申请日2019-01-17
分类号G06Q30/02;
国家 US
入库时间 2022-08-21 11:23:38

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