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Dynamic presentation of targeted information in a mixed media reality recognition system

机译：在混合媒体现实识别系统中动态呈现目标信息

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摘要

A context-aware targeted information delivery system comprises a mobile device, an MMR matching unit, a plurality of databases for user profiles, user context and advertising information, a plurality of comparison engines and a plurality of weight adjusters. The mobile device is coupled to deliver an image patch to the MMR matching unit which in turn performs recognition to produce recognize text. The recognized text is provided to a first and second comparison engines to produce relevant topics and relevant ads. The relevant topics and relevant ads are adjusted with information from a user context database including information such as location, date, time, and other information from a user profile. The weight adjusted relevant topics and relevant ads to a third comparison engine. The third comparison engine compares the weighted relevant topics and relevant ads to produce a set of final ads that are most related to the topics of interest for the user and delivered for display on to the mobile device.

机译：上下文感知的目标信息传递系统包括移动设备，MMR匹配单元，用于用户简档，用户上下文和广告信息的多个数据库，多个比较引擎和多个权重调节器。耦合移动设备以将图像补丁传递到MMR匹配单元，该MMR匹配单元依次执行识别以生成识别文本。所识别的文本被提供给第一和第二比较引擎以产生相关主题和相关广告。利用来自用户上下文数据库的信息来调整相关主题和相关广告，这些信息包括诸如位置，日期，时间之类的信息以及来自用户简档的其他信息。权重将相关主题和相关广告调整为第三个比较引擎。第三比较引擎比较加权的相关主题和相关广告，以产生一组最终广告，这些最终广告与用户感兴趣的主题最相关，并被交付显示在移动设备上。

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公开/公告号EP2202646B1

专利类型
公开/公告日2020-02-12

原文格式PDF
申请/专利权人 RICOH COMPANY LTD.;
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申请/专利号EP09178280.5
发明设计人 GRAHAM JAMEY;HULL JONATHAN J.;
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申请日2009-12-08
分类号G06K9;G06F16/335;G06F16/2457;G06F16/955;G06K9/62;G06F16/9535;G06Q30/02;G06F16/432;G06F16/435;G06F16/332;G06F16/583;G06F16/2455;G06F16/248;
国家 EP
入库时间 2022-08-21 11:42:14

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