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TARGETING A DIGITAL EXPERIENCE USING A BAYES APPROACH
TARGETING A DIGITAL EXPERIENCE USING A BAYES APPROACH
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机译:使用贝叶斯方法定位数字体验
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摘要
Targeting techniques of a digital experience are presented that offer digital experiences that have a high probability of conversion with respect to a given user visit profile. In some examples, a method may include predicting a likelihood of each digital experience in the offered campaign based on a user visit profile and an indication that a user displaying the user visit profile will be predicting a likelihood of each digital experience in a campaign to be operated based on the user visit profile and an indication that the user displaying the user visit profile will not convert, and deriving the user visit profile includes a probability of conversion for each digital experience in the campaign , The likelihood of conversion for each digital experience in the user visit profile campaign may be derived using a Bayesian framework.
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