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COMMUNITY MERCHANT CROSS SELLING/PROMOTING WITH SHARED ECOMMERCE SHOPPING CART FOR ITEMS SELECTED BY COMMUNITY RESIDENTS INCENTED TO CONDUCT TRANSACTIONS TO INCENT COMMUNITY DONATIONS
COMMUNITY MERCHANT CROSS SELLING/PROMOTING WITH SHARED ECOMMERCE SHOPPING CART FOR ITEMS SELECTED BY COMMUNITY RESIDENTS INCENTED TO CONDUCT TRANSACTIONS TO INCENT COMMUNITY DONATIONS
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机译：社区商人交叉销售/促销用共享的电子商务购物车，以进行由社区居民进行的旨在进行社区捐赠的交易
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摘要
A series of associated merchant websites or respective merchant websites eachsellingnarrowly defined product categories to shoppers who browse to select productsfor placementinto a shopping cart. While each website is operated and controlled by adifferent merchantor a single merchant, each website has access to a shared server farm whereinformationabout each shopper is stored. Also shared is a virtual e-commerce shoppingcart that theshopper can use to check out at any of the merchant websites even though thevirtuale-commerce shopping cart may contain products from multiple different merchantwebsites.Each merchant website is associated with metadata limited to the narrowlydefined productcategory, thereby providing enhanced SEO benefits without the need to purchasead words.Each boutique specifically targets a single category making the shopping andbuyingexperience easier. Information gathered from shoppers at each unique boutiqueis stored atthe server farm for being shared with other associated merchants in thecollection of sites. Ashopper's user account will transfer between sites and allow the data gatheredto be used in across-promotional method and will ensure the shopper's experience isconsistent with whatthey like and want in future visits. Moreover, a merchant incentivizes anaccount holder tomake an authorized transaction by terms and agreement to auditably donate tothe accountholder's affinity entity. To incent desirable commerce with locals, themerchant's terms maylimit its donation by a derivation of navigation time between account holderand merchant,and/or by date and time of the transaction. The account holder can direct thedonation to oneof more affinity entities within their own community, and/or within acommunity where thetransaction was physically conducted. An account holder can also donate at thetime oftransaction where the donation is paid by the account's issuer forreimbursement as a debit tothe account holder's account statement. Other payment system participants maydonate (themerchant's acquirer, issuer, and transaction handler for the issuer andacquirer), by way offavorable interchange rates, can also make audible donations to account holderdirectedaffinities entities.
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