首页> 外国专利> METHOD FOR EVALUATION OF COMMUNICATION EFFICIENCY, ADVERTISING AND PROMOTIONS IN MEDIA, OPTIMIZED MEDIA PLAN DEVELOPMENT METHOD AND OPTIMIZED MEDIA PURCHASE METHOD

METHOD FOR EVALUATION OF COMMUNICATION EFFICIENCY, ADVERTISING AND PROMOTIONS IN MEDIA, OPTIMIZED MEDIA PLAN DEVELOPMENT METHOD AND OPTIMIZED MEDIA PURCHASE METHOD

机译：媒体通信效率，广告和促销的评估方法，优化的媒体计划制定方法和优化的媒体购买方法

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摘要

The present invention relates to methods for evaluating communication efficiency of all kinds conveyed in media known as "offline". to generate data equivalent to that obtainable in media known as online. The present invention utilizes tangible tools such as landlines, mobile phones, computers, tablets and any other wearable mobile devices to generate data that will be applied to much more accurate and efficient media plans than currently known. lastly, the present invention relates to said obtainable media plan with one of said methods in addition to performing optimized media buying.

机译：本发明涉及用于评估在称为“离线”的介质中传送的各种通信效率的方法。生成与通过在线媒体可获得的数据等效的数据。本发明利用诸如座机，移动电话，计算机，平板电脑和任何其他可穿戴移动设备的有形工具来生成将被应用到比当前已知的更加准确和有效的媒体计划上的数据。最后，本发明还涉及除了执行优化的媒体购买之外，还通过所述方法之一的所述可获得的媒体计划。

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公开/公告号BR102018000436A2

专利类型
公开/公告日2019-07-16

原文格式PDF
申请/专利权人 RODRIGO PARANA SANCHES;
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申请/专利号BR20181000436
发明设计人 RODRIGO PARANA SANCHES;
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申请日2018-01-08
分类号G06Q30/02;
国家 BR
入库时间 2022-08-21 12:03:38

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