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GENERATING A CONTENT ITEM FOR PRESENTATION TO AN ONLINE SYSTEM INCLUDING CONTENT DESCRIBING A PRODUCT SELECTED BY THE ONLINE SYSTEM

机译：生成用于表示在线系统的内容项目，包括描述在线系统选择的产品的内容

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摘要

An online system generates a content item for a user based on products likely to be of interest to the user. The online system receives information about content provided by one or more third party systems accessed by the user and determines products associated with accessed content. When the online system identifies an opportunity to present to a user, the online system identifies products for inclusion in the content item and identifies candidate products for inclusion in the content item based on products previously accessed by the user. The online system selects a product of the candidate products based on probabilities of the user accessing content items including different candidate products. The online system includes the content item having information about the selected product in one or more selection processes that select content for presentation to the user.

机译：在线系统基于用户可能感兴趣的产品为用户生成内容项。在线系统接收关于由用户访问的一个或多个第三方系统提供的内容的信息，并确定与访问的内容相关的产品。当在线系统识别出向用户呈现的机会时，在线系统基于用户先前访问的产品，识别要包括在内容项中的产品，并且识别要包括在内容项中的候选产品。在线系统基于用户访问包括不同候选产品的内容项的概率来选择候选产品的产品。在线系统包括内容项目，该内容项目在一个或多个选择内容以呈现给用户的选择过程中具有关于所选产品的信息。

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公开/公告号US2018336600A1

专利类型
公开/公告日2018-11-22

原文格式PDF
申请/专利权人 FACEBOOK INC.;
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申请/专利号US201715600640
发明设计人 PRADHEEP K. ELANGO;SHYAMSUNDAR RAJARAM;APURVA JADHAV;YANXI PAN;SHIKE MEI;AASHISH PANT;AMIT MADAAN;SHASHIKANT KHANDELWAL;
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申请日2017-05-19
分类号G06Q30/02;
国家 US
入库时间 2022-08-21 12:05:12

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