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ENHANCING TRANSACTIONAL DATA WITH RETAILER DATA INCLUDING RETAILER-COMPETITOR AND RETAILER-NON COMPETITOR DATA
ENHANCING TRANSACTIONAL DATA WITH RETAILER DATA INCLUDING RETAILER-COMPETITOR AND RETAILER-NON COMPETITOR DATA
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机译：使用零售商数据（包括零售商竞争者和非零售商竞争者数据）增强交易数据
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摘要
Methods and systems for enhancing transactional data with retailer data including retailer-competitor and retailer-non competitor data are disclosed. A transactional data evaluator receives a first set of aggregated customer transaction data, having no PII and a second set of aggregated customer transaction data, having PII. The first set is compared with the second set. When a match is found between at least one customer in the first set of aggregated customer transaction data and the at least one customer in the second set of aggregated customer transaction data, the first and second sets are combined into a customer wallet. Based on an evaluation of the customer wallet, an overall transaction behavior of the at least one customer with respect to the retailer and at least one competitor of the retailer is generated.
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