首页>
外国专利>
ASSIGNING CUSTOMER LIFETIME VALUE CREDIT BASED ON ENGAGEMENT
ASSIGNING CUSTOMER LIFETIME VALUE CREDIT BASED ON ENGAGEMENT
展开▼
机译：基于参与度分配客户终身价值积分
展开▼
页面导航
摘要
著录项
相似文献
摘要
Disclosed are systems, methods, and non-transitory computer-readable media for assigning a Customer Lifetime Value (CLV) credit to an affiliate based engagement. Affiliate marketers are assigned a monetary CLV credit for new customers driven to an online retailer website by the affiliate. A CLV credit is a monetary award calculated based on a determined CLV for the new customer. The CLV represents an expected net profit to the online retailer that is attributed to the future relationship with the new customer. To ensure that the customer drives the expected net profit, the CLV credit is assigned to the affiliate marketer based on the measured engagement of the new customer. For example, the affiliate marketer is initially assigned only a portion of the CLV credit and then assigned additional portions when the new customer's engagement meets predetermined milestones, such as the new customer making at least one purchase per quarter.
展开▼
