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IDENTIFYING PURCHASE PATTERNS AND MARKETING BASED ON USER MOOD
IDENTIFYING PURCHASE PATTERNS AND MARKETING BASED ON USER MOOD
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机译:基于用户情绪识别购买模式和营销
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摘要
A system and method for facilitating electronic commerce over a network, according to one or more embodiments, includes communicating with a user via a user device and a business entity via a business entity device over the network, monitoring user navigation events over the network, determining a mood of the user based on user navigation behavior, marketing to the user based on the mood of the user, and storing user information related to the user navigation events and the mood of the user.
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