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Sponsored interfaces in a social networking system
Sponsored interfaces in a social networking system
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机译:社交网络系统中的赞助商界面
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摘要
A sponsored interface of a social networking system includes links to different items accessible in the system, arranged by category. Each of the items is associated with a category from a plurality of categories. The social networking system may enable advertisers to boost the ranking of an item in the interface per user, such as a bookmark in a menu of bookmarks, a notification in a menu of notifications, and/or a message in a menu of messages, based on a fee arrangement. The items in the interface are then ranked based on expected fee maximization, taking into account an expected click-through rate.
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