首页>
外国专利>
METHOD AND SYSTEM FOR SERVING ADVERTIZEMENT SERVICE BASED ON HISTORY AND ADVERTIZEMENT SERVICE APPARATUS FOR ADVERTIZEMENT SERVICE BASED ON HISTORY
METHOD AND SYSTEM FOR SERVING ADVERTIZEMENT SERVICE BASED ON HISTORY AND ADVERTIZEMENT SERVICE APPARATUS FOR ADVERTIZEMENT SERVICE BASED ON HISTORY
展开▼
机译：基于历史的广告服务的服务方法和系统以及基于历史的广告服务的广告服务装置
展开▼
页面导航
摘要
著录项
相似文献
摘要
In the case of an existing advertisement system, in order to precisely target an advertisement, it is necessary not only to analyze a personal profile and a product consumption pattern, but also to obtain user agreement to utilize customer information. This not only lowers the efficiency of the advertising, it also causes the advertising service market to shrink. Therefore, in the embodiment of the present invention, the weight of the past advertisement of the user and the weight of the action (purchase action related to the advertisement, etc.) are respectively given, and the final user advertisement score is calculated by multiplying the weight by the weight of each advertisement. We propose a history - based advertising service technology that can enhance the effectiveness of advertising by providing advertisements by user category.
展开▼
