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CUSTOMER ACQUISITION AND LOYALTY BY PERSONAL LOCALIZED PROMOTIONAL MESSAGING WITH MULTIPLE POINT LEVELS AND JURISDICTIONS
CUSTOMER ACQUISITION AND LOYALTY BY PERSONAL LOCALIZED PROMOTIONAL MESSAGING WITH MULTIPLE POINT LEVELS AND JURISDICTIONS
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机译：通过具有多个点级别和管辖权的个性化促销消息进行客户获取和忠诚度
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摘要
Method of providing a loyalty system for use by a network of partners for rewarding the loyalty of an existing customer and for the acquisition of the existing customer as a new customer by at least one other partner. The method includes: providing an exclusive point based component to keep track of the balance of exclusive points of the existing customer that are redeemable exclusively with the first partner in the network; providing a network point based component to keep track of the balance of network points of the existing customer that are redeemable with one of the first partner and the at least one other partner in the network; and providing an acquisition component to enable the at least one other partner to acquire the existing customer of the first partner as a new customer of the at least one other partner.
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