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METHOD FOR FEEDING BACK USAGE DATA OF ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
METHOD FOR FEEDING BACK USAGE DATA OF ADVERTISEMENT PUSHING TECHNOLOGY, AND PUSHING SYSTEM
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机译：反馈广告推送技术的使用数据的方法及推送系统
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摘要
A method for feeding back usage data of advertisement pushing technology, and a pushing system. The method comprises: recording a type tag matching a commodity, and recording a type tag matching an advertisement, and a matching relationship between a commodity type tag and an advertisement type tag (S100); detecting a card consumption commodity record of a user, and uploading the card consumption commodity record to a cloud (S101); making statistics on tags matching commodities, the occurrence frequency thereof ranking in the top three, in the card consumption commodity record of the user (S102); and pushing, to the user, advertisements matching the tags matching the commodities ranked in the top three, and sending technology usage data to a data collection terminal pre-set by a manufacturer (S103). By means of making statistics on a card swiping record of a user, analysing a user preference and pushing an advertisement according to the user preference, advertisement delivery is more precise, and at the same time, a user can learn advertisement information according to his/her own requirements without being interrupted by an advertisement not within a range of interest thereof; moreover, it is also convenient for a manufacturer to collect the usage situation of relevant technology in a timely and effective manner.
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