首页> 外国专利> RELAXING POLICY RULES FOR REGULATING THE PRESENTATION OF SPONSORED CONTENT TO A USER OF AN ONLINE SYSTEM BASED ON CHARACTERISTICS OF THE USER

RELAXING POLICY RULES FOR REGULATING THE PRESENTATION OF SPONSORED CONTENT TO A USER OF AN ONLINE SYSTEM BASED ON CHARACTERISTICS OF THE USER

机译:放宽政策规则,以基于用户的特征来调节在线系统中用户的赞助内容的呈现

摘要

An online system applies content policies regulating presentation of sponsored content to its users. For example, content policies may prevent the presentation of sponsored content items in certain positions content feeds. The online system may relax a content policy when generating a content feed for a user based on characteristics of a user. For example, the online system generates a model determining a tolerance of the user for sponsored content, and relaxes one or more content policies if the tolerance of the user for sponsored content equals or exceeds a threshold. As another example, the online system determines whether to relax one or more content policies based on a comparison of a historical amount of compensation received from the user and an expected amount of compensation from presenting content items violating a content policy.
机译:在线系统将内容政策应用到其用户,以规范赞助内容的呈现。例如,内容策略可能会阻止赞助内容项目在某些位置的内容供稿中显示。当基于用户的特征为用户生成内容馈送时,在线系统可以放宽内容策略。例如,在线系统生成确定用户对赞助内容的容忍度的模型,并且如果用户对赞助内容的容忍度等于或超过阈值,则放宽一个或多个内容策略。作为另一示例,在线系统基于从用户接收的历史补偿量与来自呈现违反内容策略的内容项的预期补偿量的比较来确定是否放松一个或多个内容策略。

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