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Methods and systems for performing non-linear reach optimization by computing reach values
Methods and systems for performing non-linear reach optimization by computing reach values
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机译：通过计算覆盖范围值执行非线性覆盖范围优化的方法和系统
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摘要
Methods and systems for performing non-linear optimization of reach are described herein. The methods and systems may be used to compute the reach associated with different advertisement campaigns involving different combinations of spots. The method includes computing probabilities that a user will access a certain spot. The method includes retrieving a weight associated with the targeted user demographic. The method includes computing a first reach value using a first non-linear function, and a second reach value using a second non-linear function. The method includes comparing the two reach values to each other and to a predetermined reach threshold. The higher reach value larger than the predetermined reach threshold is selected and information associated with the selected reach value is provided to the user.
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