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SYSTEMS AND METHODS FOR DETERMINING CUSTOMER STATE TRANSITIONS FOR GROWTH OF CUSTOMER LIFETIME VALUES
SYSTEMS AND METHODS FOR DETERMINING CUSTOMER STATE TRANSITIONS FOR GROWTH OF CUSTOMER LIFETIME VALUES
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机译：确定客户生命周期值增长的客户状态转换的系统和方法
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摘要
Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of determining a lifetime value (LTV) for customers of a retailer, segmenting the customers into customer states based upon one or more purchases made by each customer at the retailer within a predetermined period of time, determining a first average LTV for customers in a first customer state and a second average LTV for customers in a second customer state lower than the first average LTV, coordinating a first display of a first online advertisement for customers in the first LTV to transition the customers from the first customer state to the second customer state, and coordinating a second display of a second online advertisement for customers in the second state.
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