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METHOD AND SYSTEM FOR MARKETING RESEARCH

机译:市场营销研究的方法和系统

摘要

A system for generating marketing research, comprising: a database configured to store a plurality of traits, at least one category and a plurality of human visual stimuli each comprising a person image; a display configured to present selected ones of the stimuli and at least one test question associated with a target product or service to a plurality of first respondents; GUI means configured to enable the first respondents to answer the at least one test question; and a processor configured to analyze the first respondents' answers to the at least one test question and use the database to indirectly reveal consumers' thoughts about the target product or service and create at least one report of a target population for the target product or service that can be used as a marketing tool.
机译:一种用于产生市场研究的系统,包括:数据库,被配置为存储多个特征,至少一个类别和多个人类视觉刺激,每个特征包括一个人像;以及显示器,被配置为向多个第一应答者呈现与目标产品或服务相关联的刺激和至少一个测试问题中的所选一个; GUI装置被配置为使第一批回答者能够回答至少一个测试问题;处理器,用于分析第一受访者对至少一个测试问题的回答,并使用数据库间接揭示消费者对目标产品或服务的想法,并为目标产品或服务创建至少一个目标人群的报告可以用作营销工具。

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