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METHOD AND SYSTEM FOR MARKETING RESEARCH
METHOD AND SYSTEM FOR MARKETING RESEARCH
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机译:市场营销研究的方法和系统
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摘要
A system for generating marketing research, comprising: a database configured to store a plurality of traits, at least one category and a plurality of human visual stimuli each comprising a person image; a display configured to present selected ones of the stimuli and at least one test question associated with a target product or service to a plurality of first respondents; GUI means configured to enable the first respondents to answer the at least one test question; and a processor configured to analyze the first respondents' answers to the at least one test question and use the database to indirectly reveal consumers' thoughts about the target product or service and create at least one report of a target population for the target product or service that can be used as a marketing tool.
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