PROBLEM TO BE SOLVED: To provide a sales promotion system that can inform a specific majority customer of functional commodity information easily, in a short time and correctly, and can hear a desire of the specific customer.SOLUTION: A sales promotion system is a system in which a host computer HC selling a functional commodity, a terminal TA of an agent, a terminal TC of the specific majority customer, and a terminal TS of a supplier are connected via the Internet and the like. The host computer comprises: a transmission/reception part in which the HC can perform a transmission/reception between the TC and the TS; a data storage part that can store information data relating to the specific majority customer and the like; a means "a" that transmits the functional commodity information to the TC; a means "b" that receives the functional commodity information from the TC; a means "c" that transmits additional information to the TC; a means "d" that receives request information requesting any of the additional information and a response to a questionnaire from the TC; a means "e" that transmits the request information and the like received by the reception means "d" to the TS; a means "f" that transmits the request information and the like received by the reception means "d" to the TA; and a storage means that stores the information and the like transmitted and received by pieces of means "a" to "f" in the data storage part.
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