An app in an app store may be associated with a statically or dynamically generated list of the app s features modes content and/or target device. Different descriptions icons titles and the like may be shown in the app store for each of those features modes and content. Based on the mapping and display of individual options users may be enabled to purchase just one of those modes features and/or content. If a user finds one of the provided options and acts to acquire it the app may start up in a mode tailored to the options (feature mode content) rather than activating in a generic way. App stores may limit a number of options per app that can appear in search results to prevent result spamming by collapsing displayed results limiting the actual number of displayed results or filtering by user.
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