Disclosed are systems, methods, devices and associated processing logic for generating and managing virtual digital content item collections. A first electronic interface is configured to interface with a publisher user and receive a set of parameters defining rules of inclusion and context parameters of a new digital item collection. A second electronic interface is configured to interface with one or more digital content suppliers, to communicate to them the rules of inclusion and context parameters of the new digital item collection and to receive candidate digital content items for the digital item collection. A Digital Content Item Collection Management Box (CCMBox) computerized server is configured to: select digital content items to be added to the new digital item collection from the candidates and to store the selected digital content items as members of the new digital item collection.
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