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ACCOUNT LINKING FOR INTEREST BASED ASSET DELIVERY

机译:帐户关联以基于兴趣的资产交付

摘要

Embodiments herein provide for linking internet-based user accounts to their equipment for improved targeted advertising. A link manager communicatively couples a user's internet account to UE being operated by the user, provides the user with a login to the user's internet account via the UE, and retrieves profile information from the user's internet account, including interests of the user. A campaign manager configures asset campaigns for insertion of assets into COD content. And, an ADS determines that a COD content has been selected by the UE, retrieves the asset campaigns from the campaign manager, analyzes the user's interests, identifies an asset of the campaigns to insert into the selected COD content based on the user's interests, qualifies/ranks the identified asset with other assets of the campaigns, and directs insertion of the identified asset in the COD content at a headend after the identified asset has been qualified and ranked.
机译:本文的实施例提供了将基于互联网的用户账户链接到他们的设备以改进目标广告。链接管理器将用户的互联网帐户通信地耦合到用户正在操作的UE,通过UE为用户提供登录到该用户的互联网帐户的信息,并从用户的互联网帐户中检索配置文件信息,包括用户的兴趣。活动经理配置资产活动以将资产插入到COD内容中。并且,ADS确定UE已选择了COD内容,从活动管理器中检索了资产活动,分析了用户的兴趣,基于用户的兴趣标识了要插入所选COD内容中的活动资产,将标识的资产与广告系列中的其他资产进行排名,并在标识资产合格和排名后,将标识的资产直接插入到COD内容的头端。

著录项

  • 公开/公告号US2017142468A1

    专利类型

  • 公开/公告日2017-05-18

    原文格式PDF

  • 申请/专利权人 CANOE VENTURES LLC;

    申请/专利号US201514943614

  • 发明设计人 JASON CANNEY;

    申请日2015-11-17

  • 分类号H04N21/262;H04N21/61;H04N21/258;

  • 国家 US

  • 入库时间 2022-08-21 13:51:02

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