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ACCOUNT LINKING FOR INTEREST BASED ASSET DELIVERY
ACCOUNT LINKING FOR INTEREST BASED ASSET DELIVERY
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机译:帐户关联以基于兴趣的资产交付
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摘要
Embodiments herein provide for linking internet-based user accounts to their equipment for improved targeted advertising. A link manager communicatively couples a user's internet account to UE being operated by the user, provides the user with a login to the user's internet account via the UE, and retrieves profile information from the user's internet account, including interests of the user. A campaign manager configures asset campaigns for insertion of assets into COD content. And, an ADS determines that a COD content has been selected by the UE, retrieves the asset campaigns from the campaign manager, analyzes the user's interests, identifies an asset of the campaigns to insert into the selected COD content based on the user's interests, qualifies/ranks the identified asset with other assets of the campaigns, and directs insertion of the identified asset in the COD content at a headend after the identified asset has been qualified and ranked.
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