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STATISTICAL FEATURE ENGINEERING OF USER ATTRIBUTES

机译:用户属性统计特征工程

摘要

A method trains a model for providing content items to users of a social networking system. The system generates profile vectors based on user profile information such as demographic data and personal data. The system logs actions performed by users on the social networking system and generates behavior vectors based on the logged actions. The profile vectors and behavior vectors are each associated with a user attribute, e.g., the age or gender of a user. The system generates a difference vector based on a profile vector and a behavior vector. The difference vector is then used as a feature to train the model using machine learning techniques. The trained model may select content items that a target user is most likely to be interested in and interact with.
机译:一种方法训练了用于向社交网络系统的用户提供内容项的模型。该系统基于诸如人口统计数据和个人数据的用户档案信息来生成档案矢量。系统记录用户在社交网络系统上执行的动作,并基于记录的动作生成行为向量。简档矢量和行为矢量分别与用户属性(例如,用户的年龄或性别)相关联。该系统基于轮廓矢量和行为矢量生成差异矢量。然后,将差异向量用作使用机器学习技术训练模型的特征。训练后的模型可以选择目标用户最可能感兴趣并与之交互的内容项。

著录项

  • 公开/公告号US2017262445A1

    专利类型

  • 公开/公告日2017-09-14

    原文格式PDF

  • 申请/专利权人 FACEBOOK INC.;

    申请/专利号US201615064344

  • 发明设计人 SUNG-EOK JEON;ALIASGAR HUSAIN;

    申请日2016-03-08

  • 分类号G06F17/30;G06N99;H04L29/08;

  • 国家 US

  • 入库时间 2022-08-21 13:52:48

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