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BRAND VALUE ANALYSIS APPARATUS, BRAND VALUE ANALYZING METHOD, AND PROGRAM
BRAND VALUE ANALYSIS APPARATUS, BRAND VALUE ANALYZING METHOD, AND PROGRAM
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机译:品牌价值分析装置,品牌价值分析方法和程序
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摘要
PROBLEM TO BE SOLVED: To provide a brand value analysis apparatus, a brand value analyzing method and a program capable of presenting a guideline for branding activities of a user of a brand.SOLUTION: A brand value analysis apparatus 10 is an apparatus for analyzing a brand value. The brand value analysis apparatus 10 includes: a target value setting section 11 that sets a target value for each of two or more preset indices; a data acquisition section 12 that acquires a piece of data representing a result of branding activities using the brand; and a data analysis section 13 that analyzes the data by calculating the progress rate of the branding activities with respect to the target value based on the data acquired for each of the indices.SELECTED DRAWING: Figure 1
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