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Selecting content formats for additional content to be presented along with video content to a user based on predicted likelihood of abandonment
Selecting content formats for additional content to be presented along with video content to a user based on predicted likelihood of abandonment
Methods, systems, and computer program products are provided for selecting content formats based on predicted user interest. One example method includes receiving a request to present additional content to a user in association with the user viewing a video content item during a session, identifying one or more candidate content formats, predicting a likelihood that the user will abandon the session for each candidate content format, selecting a format based at least in part on the predicting, determining when to present the additional content to the user, and presenting the additional content in accordance with the selected format.
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